How to Make Your Gym Accessible to Everyone (Rather than Just Your Rock Star Athletes)
Yael Grauer

Unless you’re running a small, elite club for a few select athletes you hope to hone into Olympians or world champions, you could probably use some more business in your gym—or you could at least stand to keep the business you have. One of the best ways to do this is to target not just super athletes, but regular everyday joes. That’s because there are far more normies than there are star athletes, and these are people who could benefit just as much (if not more) from being in ...

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