Legal Considerations When Entering A Sponsorship
Amber Sheppard

Sponsorships are much like singlets: one size does not fit all. In fact, sponsorships are as unique and diverse as the brands they represent. Sponsorships are also legally binding contracts and companies don’t enter in them lightly. Corporations invested a collective $57.5 billion on sponsorships in 2015, but that doesn't mean they are quick to part with their resources and enter into contrac...

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